News and Notes from The Great River Road
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Selena Diggs
Editor
(608) 267-2094 office
Selena.diggs (at) dot.wi.gov


Ken Harwood
Publisher
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Our 2026 Visitors Guide


Welcome to the Wisconsin Great River Road — and Wisconsin’s ONLY All-American Road. Great times and adventures are yours to be discovered. Check out our 250 miles of gorgeous vistas, beaches, forests, parks, historic sites, attractions, and exciting experiences.

This is the Mississippi River Coast of Wisconsin!

This Visitor Guide is designed to help you plan your journey and create an itinerary filled with one-of-akind adventures. Whether you’re exploring scenic overlooks, paddling quiet backwaters, visiting historic sites, or savoring local culinary favorites, every mile offers something new to discover.”

Let’s make some memories you will treasure forever…..right here! Wisconsin’s Mississippi River lifestyle is a reset for you—a way to connect with nature while exploring the 33 river towns along the route.

A PDF Version of the Guide is Here!

Or on your Phone!
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Wisconsin’s West Coast


VIDEO IS AT THE LINK AND HERE!


Season 5 Episode 7 | 26m 48sVideo has Closed Captions

Wisconsin really does have a West Coast, and it’s idyllic. Along Lake Pepin on the Mississippi River, five Wisconsin towns — Nelson, Pepin, Stockholm, Maiden Rock and Bay City — line the Great River Road. Agritourism and weddings draw visitors, but it’s the scenery and the pie that steal the show!

03/26/2026

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The Great River Road




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Discover Wisconsin
Great River Road
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Here`s to Being Here: Great River Road | Sights to See Along the Mississippi
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Answering nature’s call: Local woman protects environment


Some people find their calling in a single moment. For Roz Schnick, it began early, and it never let go.

A lifelong advocate for the environment, Schnick has spent decades working at the intersection of science, stewardship and community action. Her work spans local, regional, national, and international efforts, all grounded in a simple idea: The health of our communities is inseparable from the health of the natural world around us. 

Today, she continues that work through leadership roles with the Wisconsin Mississippi River Parkway Commission and the Rotary Club of La Crosse, where she helps advance initiatives that protect the Mississippi River corridor and promote pollinator health across communities. Whether she’s collaborating on large-scale environmental partnerships or encouraging small, everyday actions, Schnick brings both urgency and optimism to the work...


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14 Best Small Town Getaways in Wisconsin


...Stockholm

Located on one of America’s most highly regarded road trip routes, the Great River Road National Scenic Byway, this Wisconsin small town makes for a great weekend getaway. As its name suggests, Stockholm is a slice of Scandinavia on the “west coast” of Wisconsin (that’s the border along the Mississippi River). Highlights include the elevated Nordic goods stop Scandihoo, a lavender farm, and the teeny farm-to-table gastropub, Hop, Dish & Vine. Get a taste of Wisconsin at the nearby Maiden Rock Cidery and Orchard, which produces beverages from estate-grown apples. Not interested in imbibing? The trail at Maiden Rock Bluff State Natural Area boasts one of the prettiest lookouts on the entire Mississippi.

Where to Stay

A number of vacation rentals offer bluff top locations and/or Lake Pepin views. We love this A-frame in nearby Pepin or this historic Stockholm spot, complete with a private sauna... 


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The Mississippi River is open for business early


The Army Corps of Engineers reports the first tow of barges arrived in St. Paul, Minnesota Monday.  The Motor Vessel Crockett was first through the locks at Hastings, Minnesota and was immediately followed by four more tows.

Normally, ice in Lake Pepin, near Red Wing, Minnesota, and Nelson, Wisconsin, prevents tows from heading upstream this early.


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Wisconsin Mississippi River Interpretive Centers




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DOT installing signage designating Mississippi River Trail


Governor Evers signed a bill authored by Sen. Howard Marklein and Rep. Travis Tranel into law. The new law requires the Department of Transportation to procure and install signage to officially designate the Mississippi River Trail, which is a bike route located primarily along the Great River Road. Crossing 10 states, the trail is popular among tourists. 

Wisconsin’s portion covers approximately 250 miles and runs through communities such as Ferryville, Lynxville, Prairie du Chien, Bagley, and Cassville...

See Also: 

Wisconsin officially designates 250-mile section of Mississippi River Trail for cyclists (WPR)


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New replacement ferry begins taking drivers across the river at Lansing, while new bridge is being built


 - The ferry service at Lansing, Iowa is continuing, with a new boat now on duty. 

The Newt Marine ferry has taken the place of the Pride of Cassville ferry, which had been operating at Lansing through the winter, following the shutdown and partial demolition of the old Lansing bridge over the Mississippi.

Last Friday, the Pride of Cassville headed south to its home base, to resume its regular car ferry service between Cassville and eastern Iowa. The new bridge now being built at Lansing is expected to open about a year from now.
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Ken Notes:First, Thank you Cassville for the "loan" of you ferry! Second, Welcome Newt Marine from Dubuque...

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Wisconsin's Lovely Winery Has Tuscan-Inspired Mediterranean Vibes


While France and Italy are known for their incredible wines, the United States has some spectacular wineries of its own to visit. Perhaps you've been to California's Napa or Sonoma Valleys, or the underrated Adirondack region of New York. However, you may want to take a trip to the Midwest if you love vino. There are wonderful vineyards and wineries in the region as well, including Villa Bellezza Winery in Pepin, Wisconsin. 

This gorgeous place may make you think that you're in the Tuscan region of Italy. In fact, it was actually designed to look like an Italian town, with its tasting room, restaurant, and event center gathered around a piazza, or central square, with a charming fountain in the middle. Having visited Tuscany a number of times, I can say that, if you were taken here blindfolded, you'd be forgiven for thinking you'd been plopped in the middle of Siena, Montepulciano, or San Gimignano. In fact, one reviewer on Yelp said in 2025 that the surroundings at Villa Bellezza Winery "made it seem like we had been transported out of Wisconsin and into the European countryside."..


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Take A Field Trip With The Natural Resources Foundation


NRF Offering 280 Unique Field Trips To Celebrate Its 40th Anniversary

MADISON, Wis. – The Natural Resources Foundation of Wisconsin (NRF) has just announced 280 outdoor adventures available during its 2026 Field Trip season.

In celebration of its 40th anniversary, NRF is offering a wide variety of hands-on, expert-led nature experiences for adults and families all over the state. NRF has been protecting Wisconsin's lands, waters and wildlife and connecting all people with nature since 1986, and has been leading field trips since 1993.

Each year, NRF members eagerly await the announcement of the year’s trips and begin planning which ones they’d like to attend. NRF field trips are available to all NRF members and proceeds from trips support conservation.

Trip registration is first-come, first-served, and opens at noon on April 8. People who are interested in NRF field trips are encouraged to renew their NRF memberships well in advance of the busy registration date.

Find The Perfect Trips

NRF provides an interactive online map tool to easily sort field trips by physical demand, family-friendliness, topics, date range or keyword...



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Ken Notes: Use the map to find your trip on the Mississippi!

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Our Visitor Guide Sponsors. Please check them out!


 
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All of our sponsors!
Comming Soon...



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Black Hawk / Lansing Bridge
Project Updates and Notes



      

    
    


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Tourism Sites and Event Calendars


Grant County


Wisconsin Great
River Road
Facebook Page

Crawford County


La Crosse County


Trempealeau County


Buffalo County



Pepin County


Pierce County



Vernon County



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Other links


Great River Road Resources

Wisconsin Great River Road Website

Wisconsin Great River Road 2025 Visitors Guide

The Wisconsin Great River Road – Discover Wisconsin

Great River Road TripAdvisor

Explore La Crosse

About Our Locks and Dams

Locks & Dams - Wisconsin Great River Road

Wisconsin Tourism Great River Road

National Website ExperienceMississippiRiver.com

MRPC Members Website National River Resources

Other Tourism Sites

Monroe County

River Pool Maps



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