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News and Notes from MRRPC | ||||||||||||
![]() This Weeks Articles for 6/8/2026 ...
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WWIBC Offers Free Marketing Workshops + Hands-On Labs | ||||||||||||
![]() These sessions are designed specifically for small business owners who want practical, actionable support around marketing, messaging, and visibility. Each workshop is followed by a hands-on lab where attendees can apply what they learned with 1-on-1 guidance and feedback. Focus on the foundations of effective content: clear messaging, attention grabbing hooks, and creating the types of content that converts. You’ll also learn simple ways to elevate your videos with better editing, captions, music, and storytelling so your content stands out and drives action...
In today’s digital landscape, having a website isn’t enough. This training will demystify Search Engine (SEO) and Website Optimization. You will learn how to identify the words your customers are searching for, how to optimize on-page opportunities, how to get your business to appear in local, near-me searches, and how to make sure your website is mobile
All sessions are held at LADCO 601 7th Street North, La Crosse Registration is required online, but all sessions are completely free. Brochure![]() | ||||||||||||
Elevate Vernon Grants Open | ||||||||||||
![]() Vernon County is excited to announce the opening of the 2026 Elevate Vernon Grant Program. Elevate Vernon is a small business grant designed to help local small businesses and entrepreneurs take the next step in starting, growing, strengthening, or transitioning their operations. In addition to financial support, the program has the option to help increase capacity for business owners to invest in their own growth through technical assistance and business skill development... Video news story at the link! or More Information HERE!...Full Story Here![]() | ||||||||||||
Laura Ingalls Wilder’s 'Big Woods' story lives on in Pepin, Wisconsin | ||||||||||||
![]() PEPIN, Wis. (WKBT) — “Once upon a time… a little girl lived in the Big Woods of Wisconsin, in a little gray house made of logs.” This opening line launched a legacy. Laura Ingalls Wilder grew up to chronicle the joys and hardships of frontier life—stories that later became the beloved "Little House" books and, eventually, a hit television series "Little House on the Prairie", starring Melissa Gilbert as Laura. Today, fans still travel to western Wisconsin to see where it all began. Pepin, Wisconsin—Wilder’s birthplace—is home to a museum dedicated to her life and the memories that inspired her first book, "Little House in the Big Woods". The story focuses on her early years in the region and includes scenes readers still remember decades later: encounters with a bear, tales of Cousin Charley, and the famously odd “pig’s bladder” moment. Wilder was born in 1867, about 10 miles from Pepin, in the small log home referenced in her writing. The routines of her family—her father hunting to provide food, her mother cooking and preserving for long winters, and young Laura playing alongside her sisters Mary and Carrie—became the foundation of the world she later put on paper... ...Full Story Here ![]() | ||||||||||||
PCEDC honors business, community standouts of the year | ||||||||||||
RIVER FALLS - The annual Pierce County Economic Development Corporation Awards Breakfast recognized the 2026 award winners Thursday, May 7 at Junior's Restaurant & Tap House in River Falls. Awards winners included: Cornerstone Award: The late Jack Hines, the organization's highest honor for an individual who demonstrates extraordinary leadership and long-standing dedication to Pierce County's future. Professional Business Leader Award: Bevcomm is a fourth generation, family owned communications company founded in 1895 providing telephone, internet, video surveillance, managed IT, web and cabling solutions throughout Minnesota and Wisconsin. Small Business of the Year: River Road Coffee, owned and operated by Megan & David Gooselaw, is a mobile coffee café offering specialty espresso drinks, fresh brewed coffee, teas, handcrafted cold brew, flavored lemonades, bakery items and more. Tourism & Hospitality Award: Crysal Cave in Spring Valley, home to Wisconsin's longest cave, multiple tour options, mini golf, gem panning, prairie habitat and more. Economic Boost Award: Foley Company in Prescott, established in 1934, has a long-standing tradition of innovation and excellence in manufacturing high-quality grinding equipment for the turf industry. To learn more about events and resources, visit pcedc.com ...Full Story Here ![]() | ||||||||||||
2026 Wisconsin Dairy Breakfasts | ||||||||||||
![]() Wisconsin dairy breakfasts celebrate June Dairy Month. Agri-View is
publishing a calendar weekly in print, as well as online, with updates
as we receive them. See you at one soon! See a Google Interactive Map Here!...Full Story Here![]() | ||||||||||||
Former La Crosse Lincoln Middle School to become affordable housing complex | ||||||||||||
![]() The Brief• The former Lincoln Middle School in La Crosse will be converted into 51 affordable apartment units called Heritage Lofts at Lincoln Middle School • Construction begins next January with completion expected the following year • The historic building closed in 2023 due to a major school district deficit and has remained vacant since being sold LA CROSSE (WKBT) — The former Lincoln Middle School in La Crosse will be converted into affordable housing. The school closed in 2023 due to a major school district deficit. The building was awarded historic status in 2024 and sold the following year. The property has stayed vacant ever since. In 2027, the site will become the Heritage Lofts at Lincoln Middle School, including 51 apartment units along with a community space. Construction will begin next January and is expected to be complete the following year... Ken Note: If you would like a weekly newsletter featuring Workforce Housing opportunities in Wisconsin please take a look at WWHNews.com, Leo or I will be happy to sign you up for free.. ![]() | ||||||||||||
Where history lives: Inside one man’s mission to preserve Monroe County | ||||||||||||
As the United States prepares to celebrate its 250th birthday, there is a natural pull to look back — to reconsider the people, places and moments that shaped the nation.In Monroe County, Wisconsin, that reflection carries a certain irony. The county bears the name of James Monroe, the nation’s fifth president, even though he never set foot in the region. Yet the story of Monroe County is not defined by its namesake, but by the generations of people who built lives there — and by one man who has spent more than two decades making sure those lives are remembered. For more than 20 years, Jarrod Roll has served as director of the Monroe County Local History Room and Museum, a position that is at once highly visible and largely unseen. Visitors know him as the person who can guide them through exhibits, answer obscure questions, or help trace a family lineage. But much of his work happens quietly — behind the scenes, in the steady, meticulous effort required to collect, preserve and interpret the story of an entire county... ![]() | ||||||||||||
Regional Economic Development Entities | ||||||||||||
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Look out for turtles on the road this nesting season | ||||||||||||
WISCONSIN (WXOW) – Turtle nesting season is in full
swing, and the Wisconsin Department of Natural Resources (DNR) says
drivers may see more turtles crossing the road.Before helping a turtle cross, drivers need to keep their safety top of mind. This means turning on hazards and safely pulling over to let surrounding traffic know the vehicle coming to a stop. Drivers should check both ways before heading into traffic. Officials at the Wisconsin DNR provided tips on how to safely move turtles across the street. "Most of our smaller turtles, like painted turtles and map turtles, they're easier to just kind of pick up by the shell," said Andrew Badje, a Wisconsin DNR conservation biologist. "However, if you're dealing with a larger snapping turtle, they can be a little feisty.".. ...Full Story HereKen Notes: "a little feisty" may be an understatement. ![]() | ||||||||||||
Wisconsin Rural Partners Summit stresses collaboration to achieve success | ||||||||||||
![]() Tackling the ups and downs of rural prosperityWisconsin’s rural communities face challenges such as housing shortages, aging populations, and, for some, the loss of schools and healthcare facilities. But through collaboration, cooperation, and community involvement, rural regions are attracting new residents and achieving economic development gains. Those successes were among the highlights of the Wisconsin Rural Partners Summit held April 29-30 in Prairie du Chien. The conference featured a series of panel discussions focused on life outside the state’s bustling urban centers. Navigating challenges togetherRural trends are changing, and communities within those regions should consider working across municipal boundaries and taking advantage of a growing range of opportunities, speakers said in a session about the state of rural Wisconsin. “Rural has become the new buzzword,” said Melissa Hunt, president and CEO of the Wisconsin Economic Development Association, a nonprofit, nonpartisan research and education foundation. “That makes the work we do even more important right now.”... ...Full Story Here ![]() | ||||||||||||
New site FixWIBridges.com shining light on Wisconsin’s nearly 17,000 local small bridges, including Vernon County | ||||||||||||
![]() MADISON, Wis. — FixWIBridges.com launches today, providing the public, local officials, and policymakers with transparent, easy-to-access information on the condition of nearly 17,000 small local bridges and culverts across Wisconsin. These critical local structures, spanning just 6 to 20 feet, have never been included in federal and state tracking systems. As a result, Wisconsin policymakers and communities, like in most states, lacked comprehensive data on the safety and stability of these structures and the potential impacts on the routes they depend on every day. “We have long known that our local small bridges were aging, but we could not fix what we did not measure,” said Debby Jackson, executive director of the Transportation Development Association of Wisconsin (TDA). “This website takes years of data and puts it directly into the hands of the taxpayers and leaders. It provides another reason why Wisconsin requires a clear roadmap to fund our most urgent needs and prioritize future investments.” Thanks to $12.5 million in the 2023-2025 state budget, the Wisconsin Department of Transportation (WisDOT), in partnership with local government associations, county highway departments, and stakeholder organizations, completed the first statewide inventory of these small structures. The effort identified nearly 17,000 small bridges and culverts... FixWIBridges.com...Full Story Here ![]() | ||||||||||||
Between Minneapolis and Madison is a Wisconsin antique village with fishing and camping | ||||||||||||
Antique lovers can find lots hidden gems throughout the Midwest, which is why it's such a great region for traveling by car, like this road trip to one of these Midwest towns that are time capsules of 1950s Americana. Between Minneapolis and Madison, you'll find a small Wisconsin village with a surprising treasure trove of antique shops: Hixton.With a population of under 500 people, Hixton is a tiny village with an antique scene that's worthy of a much bigger city. In fact, Hixton is home to four large antique shops, leading one YouTuber to dub it "the town of antique malls" that "has more vintage than population." Local magazine Volume One calls Hixton "the Antiquing Capital of Wisconsin" with more antique stores "than the number of taverns and churches." Serious antique hunters say that it's easy to spend full days in Hixton, combing through antiques in search of a gem... ...Full Story Here ![]() | ||||||||||||
New regulations for ATV/UTV drivers in effect | ||||||||||||
ATV and UTV operators can expect some changes starting Monday.The Wisconsin DNR says some safety changes include operators and passengers are now required to wear a seatbelt in a UTV and no towing objects bearing any person on a trail or route. La Crosse County Sheriff John Siegel says the changes are aimed at increasing safety. “We’re seeing more and more ATV and UTV trails and routes open up. Some of it is evolving with that, things like having to wear seatbelts and making that a requirement, not being able to tow somebody behind the ATV or UTV down a trail or on a roadway. Things that are going to keep people safe,” said Siegel. There are also new safety rules regarding eye protection and front window tint. ...Full Story Here ![]() | ||||||||||||
Eckhart Park rebuild moves ahead with July teardown and fall community build | ||||||||||||
![]() VIROQUA Wis. – After years of planning and fundraising the long awaited rebuild of Eckhart Park’s main playground is now on a firm timeline with demolition set for mid July and a community build week scheduled for late September. Parks and Recreation Director Kale Proksch told the Viroqua Public Works Committee last week that design details are nearly finalized and that the next few weeks will focus on ordering materials lining up volunteers and preparing the site. He said the city is working from updated playground drawings that shift equipment slightly away from mature trees and fine tune the location of picnic tables and fencing to meet safety standards. ...Full Story Here ![]() | ||||||||||||
FFA members teach elementary students about agriculture | ||||||||||||
![]() MINDORO, Wis. (WEAU) - At Stello Farms in Mindoro, FFA students spent the day teaching Melrose-Mindoro Elementary students about agriculture. The day is part of the high school’s Food for America program. The program helps students develop leadership skills by engaging with peers and youth to share information about agriculture. “It’s a great opportunity for the high schoolers to take everything they’ve learned throughout their time in high school and middle school agriculture classes, play the role of the teacher, and get the opportunity to educate the younger generation,” Melrose-Mindoro FFA advisor Maddie Dobbs says. Around 50 elementary students get to visit 12 different stations, ranging from working with animals like cows, pigs, and sheep to agronomy and farming equipment... ...Full Story Here ![]() | ||||||||||||
Flood control dams in Coon Creek and West Fork Kickapoo one step closer to removal with approval of design funding | ||||||||||||
![]() VERNON COUNTY, Wis. – Vernon County took a major step toward reshaping two of its most flood prone watersheds Thursday when officials announced that federal funding has been approved for engineering designs to remove or rebuild a system of aging flood control dams on Coon Creek and the West Fork of the Kickapoo River. The announcement came at the May 14 meeting of the Vernon County Conservation and Education Committee where County Conservationist David Hettenbach laid out how the federal Natural Resources Conservation Service will pay for detailed design work on the PL 566 dams that were built for flood control in the mid twentieth century.. ...Full Story Here ![]() | ||||||||||||
Safe Routes To Schools | ||||||||||||
![]() MRRPC can help create your Safe Routes to School planning and implementation programing. Safe Routes to School programs encourage
children in grades K-8 to walk and bike to school by creating safer
walking and biking routes. SRTS programs improve walking and biking travel options, promote
healthier lifestyles in children at an early age, and decrease
auto-related emissions near schools. ![]() | ||||||||||||
The Great River Road | ||||||||||||
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Mississippi River groups tell feds to act on nitrate contamination | ||||||||||||
![]() Nitrate pollution is especially acute in rural areas and has been linked to disease. More than 80 groups nationwide say immediate action is neededMississippi River conservation groups are among a broad coalition urging the federal government to take action against nitrate contamination in drinking water, which they say has reached "crisis levels" and is a public health emergency. Nitrate, which forms when nitrogen-rich sources combine with oxygen, has long been found in the country’s surface waters and groundwater, where it can end up in people's drinking water. Consuming water with elevated levels of nitrate is linked to birth defects, thyroid problems and some cancers. Agricultural fertilizer and manure are the most common sources of nitrogen to groundwater, with septic systems and lawn fertilizers also contributing. An April analysis from the Environmental Working Group found that about 18% of the U.S. population from 2021 to 2023 used drinking water from community systems with 3 milligrams per liter (mg/L) or more of nitrate, the threshold at which the Environmental Protection Agency says indicates contamination. Advocates say nitrate contamination has struggled to capture public attention but is costly and hazardous to those it affects... ...Full Story Here ![]() | ||||||||||||
Driftless Area Water Study to reveal regional well testing results | ||||||||||||
![]() Crawford, Vernon, Richland countiesDRIFTLESS - Following the successful testing of 351 private wells this March, the Driftless Area Water Study (DAWS) is inviting the public to a series of educational events this June. These sessions will provide a look at regional groundwater health and offer residents professional guidance on protecting their drinking water. Residents of Crawford, Richland, and Vernon counties are encouraged to attend any of the sessions to review aggregated results, participate in Q&A, and learn about private well maintenance. Events are free and open to everyone, regardless of whether you participated in the study.
About the study... ![]() | ||||||||||||
Great River Road named #1 Scenic Drive in America for 2nd year in row | ||||||||||||
![]() LA CROSSE, Wis., (WLAX, WEUX) – The Great River Road has been named the #1 Scenic Drive in America for the second year in a row my USA TODAY’s 10 Best Readers’ Choice Awards. Explore La Crosse says the Great River Road spans 3,000 miles from Minnesota to the Gulf Coast traveling through areas such as La Crosse... ...Full Story Here ![]() | ||||||||||||
First intergenerational center in Coulee Region begins adult programs | ||||||||||||
![]() LA CROSSE, Wis., (WLAX, WEUX) – A project that looks to bring together people of all ages in a shared environment is now welcoming adults. Some adult programs are beginning to open up at the Hillview Life Center. The center held a ribbon cutting ceremony earlier this month to mark the beginning of programs. It will work as an intergenerational center. Bringing together older
adults with mild dementia and young children in a shared space. “It helps individuals feel connected to their community. It has better health outcomes for the children, as well as the adults. That community connection really makes a difference in outcomes for individuals who are starting to have early onset dementia and cognitive decline.” The YMCA, UW- La Crosse, and the La Crosse County ADRC are providing the programming. ![]() | ||||||||||||
Almost 100 Affordable Housing Units are Coming to La Crosse | ||||||||||||
![]() LA CROSSE, WI — The City of La Crosse has been awarded a total of $2.4 million in 2026 Housing Tax Credits from the Wisconsin Housing and Economic Development Authority (WHEDA) for the 7th St. Residences and Heritage Lofts at Lincoln projects. "As our city continues to grow, increasing our housing supply is important for social and economic development,” Director of Planning and Development Andrea Trane said. “This is a huge win for increasing access to affordable housing for all residents and for the City’s workforce housing needs.” WHEDA awarded $47.8 million for multifamily housing tax credit developments throughout the state, with La Crosse receiving $1,110,800 in federal credits for 7th St. Residences. Heritage Lofts at Lincoln received $721,713 from the federal government and $521,401 from the state... ...Full Story Here ![]() | ||||||||||||
Turkey hunter sits face to face with bobcat in Wisconsin woods | ||||||||||||
![]() Nature is anything but predictable. Just ask hunters who spend many hours in the woods. That certainly was the case recently for Carson Bender, 19, of Wisconsin Rapids, who was attacked by a bobcat when he was turkey hunting near Nekoosa on April 18. Bender caught the bobcat on video and it stalked the hunter, lunging at him and striking his left arm just before Bender took a shot at a gobbler that was near him. Bender was scratched but otherwise unharmed as the bobcat ran away... ...Full Story Here ![]() | ||||||||||||
Sparta Middle Schoolers plant hundreds of flowers at park | ||||||||||||
![]() SPARTA, Wis. (WKBT) -- Sparta Middle Schoolers transformed a new local park. 90 students in the STEM program, 6th through 8th grade, spent Tuesday afternoon planting over 800 flowers. The flowers are in the shape of the sun. Wisconsin Pollinator Conservation Specialist Kathryn Prince says it's the perfect age to get involved with nature. "This is the next generation of scientists coming out here and learning about this stuff. And this is when people start to get excited about things and decide what they're going to do for the rest of their lives... so having the opportunity to explore native plants and animals." They can be found on the intersection of Long Ct. x Short Ct. in Sparta. The Google Maps location for the garden can be found here... ...Full Story Here ![]() | ||||||||||||
Tourism Resources and Events in Our Region | ||||||||||||
![]() Western Wisconsin Regional Outdoor Recreation Plan for Rural Areas 2025
...Full Story Here ![]() | ||||||||||||
Mississippi River Regional Planning Commission (MRRPC) | ||||||||||||
![]() Working together to make the Mississippi River Region a great place to live and work.The Mississippi River Regional Planning Commission provides planning and economic development services to improve the region`s environment, economy and quality of life. We serve a nine county region, providing studies and planning services, resources and data to help with your grant applications or reporting needs, and business loans. StaffJON BINGOL Executive Director jon@mrrpc.com KEN HARWOOD Planner ken@mrrpc.com KIA KLING Planner kia@mrrpc.com JACK ZABROWSKI Senior Planner Jack@mrrpc.com SARAH OFTE Senior Office Manager sarah@mrrpc.com 811 Monitor St. Suite 201 La Crosse, WI 54603 Phone: 608.785.9396 Fax: 608.785.9394 Email: plan@mrrpc.com ![]() | ||||||||||||
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