How much home you can afford to buy will dictate the type of experience Green Bay, Appleton and Oshkosh area buyers and sellers have in 2026.
Northeastern Wisconsin real estate agents expect the region`s housing markets will improve in 2026 in various ways beneficial to buyers and sellers.
"We see lower interest rates, more sales activity, more inventory, but no depreciation," said Milly Saldarriaga, a Realtor with Shorewest. "It`s a very active market. The market is normalizing."
But there`s a catch.
"The improvement in the market is not going to help everyone equally," said Jennifer Sunstrom, of the Realtors Association of Northeast Wisconsin....
Key Points:
- The
housing market in northeastern Wisconsin is expected to improve in
2026, but affordability will dictate a buyer`s experience.
- Buyers
seeking homes under $400,000 will face more competition, while those
with larger budgets will have more negotiating power.
- Housing inventory is expected to increase as more Baby Boomers sell their homes and other homeowners adjust to current interest rates.
Ken Notes: We have become the haves and have-nots regarding housing, with those working full time making a "living wage" often no longer able to enter the housing market as owners. Developers and builders have discovered that the margins are better in rentals or higher priced homes for purchase. Communities have allowed this and even zoned to codify this development.
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- - Volume: 26 - WEEK: 4 Date: 1/19/2026 2:30:48 PM -