Wisconsin housing market poised to stay competitive in 2026

Wisconsin’s housing market is expected to remain competitive in 2026, according to Brian Wickert, Chief Honesty Officer and President of Accunet Mortgage. Wickert joined Wisconsin’s Afternoon News to discuss new data showing strong buyer demand across much of the state.

Wickert highlighted Kenosha as one of the hottest markets, with homes drawing three times the national average of online views and selling in just 36 days, compared to a 64-day national average. Other Wisconsin cities ranking among the most competitive include Racine, Oshkosh, Appleton, Milwaukee, and Janesville-Beloit.

He said tight supply and easing mortgage rates are likely to keep pressure on buyers, many of whom may face multiple offers and the need to bid over asking. Sellers, however, are cautioned against overpricing, which can cause homes to sit.

For first-time buyers, Wickert emphasized the importance of working with a lender who provides thorough pre-approval and clear guidance before entering the market....   ...more