Towns along `MadWaukee` corridor seeing more growth

MADISON, Wis. — Many communities along I-94 between Madison and Milwaukee are seeing a lot of growth. Economic leaders have started referring to it as “The MadWaukee Corridor.”

The Kinateders decided to buy a home in Johnson Creek because of its central location, better affordability and small-town feel.

“[It’s] halfway in between Madison and Milwaukee,” said Lindsay Kinateder, who works in Madison. “So that’s perfect, because we can still have the best of those worlds, right?”

They are not alone. There are several new housing developments in the works to meet a growing demand, including The Ponds in Johnson Creek...

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Leo’s notes: The rapid rise of the “MadWaukee Corridor” is a clear reminder that housing supply must keep pace with economic growth. With Jefferson County seeing a 119% surge in single-family permits and more than $1 billion in manufacturing investment on the horizon, communities like Johnson Creek are becoming magnets for workers seeking affordability and access to both Madison and Milwaukee. Local leaders recognize that new jobs require new homes, and the momentum along I-94 shows what’s possible when communities proactively plan for growth. As more families move in and major employers plant roots, the corridor’s success underscores a simple truth: workforce housing isn’t just a social priority—it`s economic infrastructure.