Around 500 apartments, targeting mid-income renters, planned for Harbor District by New Land


Around 500 apartments, targeting mid-income renters, planned for Harbor District by New Land


A mixed-use development ? featuring 500 apartments for middle-income renters ? is in the works for a large site in Milwaukee`s Harbor District.

New Land Enterprises LLC is seeking a zoning change for a 5.1-acre site at 2252 S. First St.

That property is mostly a vacant parcel with a 162,167-square-foot industrial building, according to city assessment records. It runs between East Becher Street and East Lincoln Avenue.

New Land is seeking a zoning change from industrial-heavy to industrial-mixed, according to a new Common Council file. That would allow a mixed-use development, the file said...

Key Points:
  • A 500-unit apartment development targeting middle-income renters is planned for Milwaukee`s Harbor District.

  • The project, proposed by New Land Enterprises, would include two seven-story buildings with street-level commercial space.

  • The developer is seeking a zoning change and tax financing assistance from the city.

  • Construction is expected to begin in fall 2026, pending approvals.
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Leo’s notes: Milwaukee’s Harbor District could soon see one of its largest workforce housing projects yet — 500 middle-income apartments with street-level retail — replacing a largely vacant industrial site. Developments like this are essential to closing the city’s “missing middle” gap, giving working families and essential workers housing they can afford while strengthening vibrant, mixed-use neighborhoods. Like many developments in our state, there’s a need for private + municipality agreements to make these larger projects happen.

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- - Volume: 25 - WEEK: 33 Date: 8/11/2025 12:53:11 PM -