Gen Z, millennials prioritize quality over size in home-buying trends

Wis. (WLAX/WEUX) – As the housing market continues to evolve, younger generations are redefining what they want in a home. New research reveals that a majority of Gen Z (53%) and millennial (52%) home buyers are willing to trade square footage for higher-quality materials and amenities.

This shift in preference is shaping how homebuilders approach new construction. “Builders are responding to home buyer preferences and constructing homes with less square footage, which are generally more affordable and easier to maintain,” said Wisconsin Builders Association (WBA) President Mike Derrick.

For more information about new homes in Wisconsin, visit the Wisconsin Builders Association at www.wisbuild.org/empowered-homeowners.