Wisconsin Realtors Association on what makes Wisconsin’s housing market unique

Jan. 6, 2025 MADISON, Wis. (WMTV) - The Wisconsin Realtors Association spoke Monday about the state’s housing market, and what makes it unique.

The association explained growth is stable across the state, aligning with more stable housing prices in the rest of the Midwest compared to growth and prices on the coasts.

Wisconsin also has strong employment, with the most recent reports scoring unemployment around 3%. This helps people continue to be able to afford new homes. The economy is a strong draw to Wisconsin, WRA CEO Tom Larson explained.

“We’ve had a slight increase in the number of people coming to Wisconsin due to the strong economy, especially in Dane County,” Larson said. “Dane County has had a very strong real estate market and an overall economy. The tech sector of Epic has really driven the economy, and they’ve continued to grow and attract a new labor force to the Dane County area.”