Modular Homes Could Help Solve the Housing Crisis—but They Need To Fix Their Image Problem First

The phrase "modular homes" may conjure up a boxy, barebones structure—or worse yet, a classic trailer park community filled with cookie-cutter mobile homes of dubious quality.

But Scott Malouff, a longtime agent with Keller Williams in San Antonio and the head of KW's new Modular initiative, wants to change that perception.

Malouff has been in real estate for over a decade and after a recent month-long trip to Asia, his eyes opened to the benefits of modular housing.

Currently, only around 4% of U.S. housing is modular construction, compared with 15% in Japan.

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Ken Notes: This publication has been advocating for this for quite a while not. Today's modular is not the aging mobile home parks of a few decades ago. We could build truly affordable home that appreciate in value and fit into our communities and neighborhoods of tomorrow. I also think we should look at hybrid models where hvac, electric, and plumbing are dropped on site and a home is built around them. The Boldt Company (Boldt) and its sister company, Bildt, a prefabrication and modular supplier are doing this for commercial now, Specifically hospital bathrooms.