New report explores latest WI housing projections, policy implications

While Wisconsin will need less new housing than previously projected to maintain the status quo, a new Forward Analytics report argues the state should set its sights higher than “building for a low-end estimate.” 

The research arm of the Wisconsin Counties Association yesterday released “Not Enough: Wisconsin’s Housing Outlook.” 

The report shows the state will need around 84,000 new housing units by 2030 to match its working-age population trend. That’s a substantial decline from earlier estimates, which put the number around 140,000 in 2023 based on less dramatic forecasts of Wisconsin’s working-age population decline. 

But yesterday’s report says building just enough housing for a declining workforce “is not positioning itself to grow, attract talent, or remain economically competitive” through the next decade and even further...

See the release and report. 

   ...more

Leo's notes: A new Forward Analytics report finds Wisconsin will need approximately 84,000 new housing units by 2030 to keep pace with current workforce and population trends—significantly lower than earlier estimates of 140,000 units due to a steeper-than-expected decline in the state's working-age population. This report reframes Wisconsin’s housing challenge from one of scarcity alone to one of economic competitiveness. The question now ought to be whether enough units can be build to attract the workers, families, and talent needed to grow. Communities that view housing as an economic development strategy—not simply a response to demand—will likely be best positioned to compete for future workforce growth and investment. Contact us for a deeper response to the full report.