Founder of Wisconsin’s largest Black-owned cause marketing agency proves diversity is good for business

CMRignite, the nation’s largest Black-owned cause marketing agency, has been developing innovative, cross-cultural marketing campaigns that lead to real change since the company was founded in Milwaukee by Jacqueline Moore in 1995. 

While many marketing agencies struggle to hire and retain diverse talent, CMRignite has intentionally and methodically built a staff that is 70% Black, Indigenous and People of Color (BIPOC), LGBTQ+ and/or people with disabilities. The firm has been able to achieve exponential growth in staff and revenue by prioritizing diversity as a best practice for its business model. In addition, the company acquired a Washington, D.C.-based marketing agency in 2022, creating an even more diverse team of creatives and communicators. ..