Renaissance Theaterworks: Welcomes back marketing director


Renaissance Theaterworks: Welcomes back marketing director


Renaissance Theaterworks (RTW), “theater by women, for everyone,” is thrilled to welcome back Sarah Kriger Hwang as the company’s Marketing Director.

Sarah came to RTW in 2003 as their first “official” Marketing Director (part-time).   During her nine-year tenure, Sarah developed RTW’s first subscription renewal program, retooled ticket pricing, helped move the company to the Broadway Theater Center, increased revenue by 100%, developed a new logo and branding campaign, created Play Club, and originated RTW’s signature “taste counts” tradition of giving each patron a chocolate as they exit the theater.  Most of these efforts are still in place and have contributed to Renaissance Theaterworks’ reputation for excellence and uninterrupted history of debt-free operation....
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Ken Notes: This is a great story. She has MS and a history of giving, an inspiration!

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- - Volume: 10 - WEEK: 49 Date: 11/30/2022 9:43:05 AM -