The Most Beautiful Highway in Every State

By Thrillist Editors
Updated on Nov 21, 2024

Wisconsin: Great River Road

You’ve heard of mountain towns. You’ve heard of river towns. Well, y’all, get ready for this: a 250-mile journey that’ll take you past 33 idyllic river-mountain towns, making for one of the best road trips this side of—and literally alongside—the Mississippi. Along Wisconsin State Highway 35, you’ll fly by cideries and wineries, local diners and inns, boats bobbing on steady water, lookout points across calming, verdant hills, and all manner of villages riddled with that small town charm we all love to wax poetic about.

Come in autumn to catch some of America’s best fall foliage blooming along the riverbanks; come anytime to enjoy geocaching, museums, and wine tasting, all great for helping you stretch your legs...