Embracing the summer travel season at The Great River Road Visitor and Learning Center

As the warmth of summer envelops the Midwest, the Great River Road Visitor and Learning Center is thrilled to welcome travelers exploring the picturesque Great River Road Highway 35. This season, our learning center is geared up to provide enriching experiences for visitors of all ages.

Summer is the perfect time for family adventures. Looking for that extra special experience this summer? One last hurrah before summer is over? Consider traveling the Great River Road down to La Crosse for the weekend or travel beyond for a longer period of time. Discover the scenic beauty along The Great River Road, a National Scenic Byway. The journey offers a breathtaking experience along the Mississippi River, showcasing some of the most stunning landscapes in Wisconsin...