La Crosse's Oktoberfest parade marshals revealed — including a daughter following her dad's 1989 honor

LA CROSSE, Wis. (WXOW) — Two prominent La Crosse business owners will lead this year's Oktoberfest parades.

Doug Billings, president and owner of Gerrard Hoeschler Realtors, is the 2026 Maple Leaf Parade Marshal and Karla Doolittle, owner of Mark Jewellers, is the 2026 Torchlight Parade Marshal. The two were introduced during the Oktoberfest Parade Marshal Reveal on Sept. 15 at Copeland Park.

Parade marshals are chosen for their community service and contributions to the area...