Strawberries are just the beginning at White Pine Berry Farm

RIVER FALLS – After flourishing as a dairy farm for four decades, Andrew Zwald said in 2012, his parents – Greg and Irma – decided it was time for a pivot, trading dairy for berries with the launch of White Pine Berry Farm.

“My dad was looking at something else to do on the farm, and he always loved working with people – talking directly with consumers,” he said.

Starting out with strawberries, pumpkins and a corn maze, Zwald said the next 13 years brought significant growth – both in crop size and products offered.

“Strawberries take two years to mature, so we didn’t have plants ready for picking until 2013,” he said. “Then, Dad started planting blueberries and raspberries, a small orchard and a lot of different kinds of vegetables.”...