LA CROSSE (WKBT) -- Wisconsin`s Department of Tourism announced Tuesday that the state`s tourism industry reached a new high in 2024.
In 2024, tourism generated a historic $25.8 billion in total economic impact for the Badger State.
"I think more people are discovering Wisconsin. They enjoy the outdoor activities and what we have for outdoor recreation," said Explore La Crosse Executive Director A.J. Frels. "A lot of people love the fresh air, the water, the woods and what we have to offer."
The same can be said about La Crosse County, which saw a $12 million increase in direct visitor spending.
All in all, tourism in La Crosse County generated $519 million in total economic impact, smashing records.
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Ken Notes: Our other counties did well also. Please support tourism marketing efforts in your communities -- it does pay dividends.
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- - Volume: 25 - WEEK: 25 Date: 6/16/2025 8:51:44 AM -