Ellsworth Creamery Launches New Logo and Comprehensive Rebranding Initiative


Ellsworth Creamery Launches New Logo and Comprehensive Rebranding Initiative


ELLSWORTH, Wis.--(BUSINESS WIRE)--Ellsworth Creamery, a renowned leader in the dairy industry and the “Cheese Curd Capital of Wisconsin,” is proud to unveil its new logo and announce a comprehensive rebranding initiative that reflects the company’s legacy, values, and forward-thinking vision.

    “Our new look reflects who we are today while staying true to our roots as a cooperative built on the dedication and hard work of our farmers.”


The updated logo embodies the spirit of innovation while honoring Ellsworth Creamery’s heritage as a farmer-owned cooperative. Designed to resonate with modern consumers, the new visual identity emphasizes freshness, quality, and a deep connection to the Midwest dairy community.

"A New Look for a Bright Future"

“This rebranding effort is more than just a new logo. It’s about reaffirming our commitment to excellence and embracing our evolution as a trusted name in the dairy industry,” said John Freeman, Director of Sales and Marketing. “Our new look reflects who we are today while staying true to our roots as a cooperative built on the dedication and hard work of our farmers.”

Key Elements of the Rebranding Initiative

  • Modernized Logo: A sleek and contemporary design that celebrates the creamery’s legacy and quality craftsmanship.

  • Updated Packaging: Redesigned product packaging with vibrant visuals, clear labeling, and a cohesive brand story to enhance shelf appeal.

  • Enhanced Customer Experience: A refreshed website and digital presence to better serve retail and food service customers nationwide.

  • Commitment to Sustainability: Reinforcement of sustainable practices in production and packaging as part of Ellsworth Creamery’s long-term goals.

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