MADISON, Wis. — Gov. Tony Evers, together with the Wisconsin Department of Tourism Secretary Anne Sayers and Wisconsin Office of Outdoor Recreation Director Cassie Mordini, today announced another record-breaking year for Wisconsin’s outdoor recreation industry in 2023. According to the latest release of data from the Outdoor Recreation Satellite Account from the U.S. Bureau of Economic Analysis (BEA), outdoor recreation contributed $11.2 billion to the state’s gross domestic product (GDP) in 2023, growing 9.4 percent over the previous record set in 2022.
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