Savor a piece of history at The Pearl Ice Cream Parlor & Confectionery

LA CROSSE – The Pearl Ice Cream Parlor & Confectionery – a La Crosse staple – has been scooping up old-fashioned ice cream in an atmosphere reminiscent of a slower time for the last three-plus decades.

And its appeal, Co-managers Azia Thelemann and Dani Peterslie said, has only grown since the business’s inception in 1993.

Though it has always made and offered homemade and nostalgic candies, Thelemann said its dedicated confectionery space and coffee house came later.

All three business arms reside under one roof, Thelemann said, and flow into one another in the historic Vincent Schwarz Building.

A bit of history

According to the company’s website (pearlicecream.com), the building was built in 1874 and is on the National Register of Historic Places.
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