How "Steppin` Out in Pink" fuels local breast cancer research

LA CROSSE, Wis. (WXOW) - Over the years, Gundersen Medical Foundation’s Steppin’ Out in Pink fundraiser has raised over $7 million for breast cancer research.

So, how and where is this money being spent?

Any the money raised at Steppin` Out in Pink stays in the community according to Gundersen Health System which ensures that the donations directly benefit the people who live and work in the area.

One of the things the funds pay for is upkeeping the local cancer biobank which has over 114,000 biological samples from cancer patients stored and ready for research.  By utilizing this resource, researchers are able to expand their impact to an international scale...