When a group of people in the Village of De Soto, WI were trying to come up with a phrase that described the area in succinct and compelling terms, it was because they wanted to capture the attention of folks looking for a break in their increasingly complex and information-glutted lives - a place to sojourn in peace and quiet, without it involving a remote mountaintop or a deserted island … a place with plenty of trees and water and starlit nights, but also wi-fi access and a world-class pizza. Enter the founding members of the De Soto Area Tourism Commission - who nailed it, with the tagline “Near everything, away from it all.” The website for the Village of De Soto elaborates: “… the De Soto area is packed full of opportunities for enjoying outdoor sports, relaxing at a campsite, exploring natural wonders, experiencing history, finding great food and drink, and making new friends” (desotowi.com). What is especially attractive about this newly formed tourism commission is that it’s all about using tourism revenue itself, to further enhance the area as a tourism destination... | ||
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