Wisconsin political ads must now disclose if they include AI-generated content

Candidates and political groups will have to disclose when they use artificial intelligence to generate audio or video in ads aired in Wisconsin, according to a new law signed Thursday.

The bipartisan legislation comes in a national election year that some political experts say will be defined by AI-generated content and influence campaigns.

“This technology is not good or bad. Somebody can use AI to generate graphics to generate a jingle for a radio ad, to maybe make an animation that illustrates their views on the issues,” said Sen. Mark Spreitzer...